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The Ziglar Show strikes at the core of personal development - Inspiration and Motivation. This is what fuels the pursuit of success in all areas of your life, and why todays top inspirational leaders (Dave Ramsey, Seth Godin, John Lee Dumas, Michael Hyatt and so many more) cite Zig Ziglar as the Grandfather of inspiration who played a foundational part in their work and lives. Hosts Kevin Miller and Tom Ziglar take the most powerful messages from Zig Ziglar and today's top world changers and break them down to the nitty gritty so we can all understand, digest and take real steps forward in our lives, loves, vocations and legacies. Zig Ziglar has reached and influenced over 250 million people through his best selling books, legendary presentations and timeless messages. He is one of the most quoted leaders of all time. Join us as we Inspire our True Performance together.

479: Own your category – Christopher Lochhead

Christopher Lochhead’s new book, “Play Bigger”, is an absolute game changer. If you have a product, service, message or business, and you want to be number one in the category where you serve, you need to stop what you are doing and listen to this show and reorient around the counsel. As I am, and we at Ziglar are! More important than the quality of what you offer and even your brand, is understanding the category your business is in, and designing around it. You’ll need to listen in to fully understand, but it will excite you like nothing else. This is a new movement folks. Find Christopher at www.legendsandlosers.com which is the name of his incredible podcast. And thanks to Freshbooks and Paypal for supporting this episode!