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Hosted by Ken Coleman, the EntreLeadership Podcast features lively discussions and tips on leadership and business by some of the top minds in the business, like Mark Cuban, Seth Godin, Jim Collins and Simon Sinek.

#217: Dr. Robert Cialdini — Why People Say Yes

Psychologist and best-selling author Dr. Robert Cialdini has spent over 30 years studying the science of influence—and everyone from Google and Microsoft to the United States Department of Justice has sought his expert advice. In this episode, Dr. Cialdini reveals the key to getting what you want lies in the sweet spot before the request is even made. Join us as he shares the method behind the scientifically based magic.

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