Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Nicaila Matthews, Senior Manager of Social Marketing at NPR by day and Chief Side Hustler by night, for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring black women entrepreneurs like Venture Capitalist Stefanie Thomas, named a “Voice of Black Women VCs” by Fast Company, Award-winning financial educator and best-selling author Tiffany "The Budgetnista" Aliche, and entrepreneur, speaker and goal achievement specialist Courtney Sanders, the Founder of Think and Grow Chick, LLC.
Ep 58: How Gwen Jimmere Founded and Patented Beauty Brand Naturalicious
Today in the guest chair, we Gwen Jimmere. Gwen is the CEO and founder of Naturalicious. What really stood out to me about Gwen is that she’s already cemented her place in history as the first African American woman to hold a patent for a natural hair care product.
Not only is she a respected authority in the hair care industry, she was named one of the 100 Most Influential African Americans in the U.S. as a 2016 Root 100 Award honoree. She is also the winner of the Black Enterprise Elevator Pitch Competition, and has been featured everywere from Fast Company and Essence to Entrepreneur and The Washington Post.
On today’s episode, Gwen gets into:
How she quit her job and created Naturalicious with $32 dollars in the bank, she founded Naturalicious
The way she hustled and marketed during the early days
What her target customer has to do with Shonda Rhimes
How she’s been able to push past self-doubt + much more!
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